A specialty grill house offering rigorously-selected seasonal ingredients from across Japan, ranging from Setouchi turban shell and Hokkaido scallops or shrimp to beef tongue and offal, for customers to grill to suit their own taste. Also available is an a la carte menu full of seasonal flavors for you to enjoy along with shochu and craft sake from around Japan. We look forward to serving you. Address Nibancho 3-2-8 Google Map Check with Google Maps Access Parking Business Hours 18:00 - 22:00 Admission Fee Tax Includes tax Payment Methods Cash, credit card (VISA/MasterCard/JCB), e-money (Suica/PASMO/ICOCA), QR code payment (PayPay/Rakuten Pay/d-Barai/au Pay/LINE Pay/merpay/Alipay/WeChat Pay) Languages Google Translate / hand gestures Menu Japanese only Smoking Smoking Cover Charge Cover charge (incl. tax ): ¥500 Average Spend per Person ¥5,000 Regular Holiday Sundays Phone Number 089-947-8228 URL https://www.instagram.com/p/DTxKM16kg96/ SNS

A restaurant where customers can experience the true essence of Ehime. With a menu including fish paste products and deep-fried dishes made using local ingredients, customers can enjoy delicious local sake paired with fish from Setouchi. The thinly sliced filefish sashimi is particularly exquisite. Address Green Grass Building 1F, Nibancho 2-8-5, Matsuyama Google Map Check with Google Maps Access Parking Business Hours 17:30 - 23:00 Admission Fee Tax Includes tax Payment Methods Cash, credit card (VISA/MasterCard/JCB/AMEX/Diners), e-money (Suica/PASMO/ICOCA/nanako/WAON/Rakuten EDY), QR code payment (PayPay) Languages Google Translate / hand gestures Menu Chinese / English / Korean Smoking Smoking Cover Charge Cover charge (incl. tax): ¥300 Average Spend per Person ¥4,500 - ¥5,000 Regular Holiday Irregular Phone Number 089-945-9166 URL https://robento.jp/robento.html SNS

You can enjoy delicious local sake paired with fish from Setouchi. The thinly sliced filefish sashimi is particularly exquisite. A restaurant where customers can experience the true essence of Ehime, with a menu including fish paste products and deep-fried dishes made using local ingredients. Address Nibancho 2-3-1, Matsuyama Google Map Check with Google Maps Access Parking Business Hours 17:30 - 23:00 Admission Fee Tax Includes tax Payment Methods Cash, credit card (VISA/MasterCard/JCB/AMEX/Diners), e-money (Suica/PASMO/ICOCA/nanako/WAON/Rakuten EDY), QR code payment (PayPay) Languages Google Translate / hand gestures Menu Chinese / English / Korean Smoking Smoking Cover Charge Cover charge (incl. tax): ¥300 Average Spend per Person ¥4,500 - ¥5,000 Regular Holiday Irregular Phone Number 089-947-3189 URL https://robento.jp/bekkan.html SNS

Enjoy Hiroshima-style okonomiyaki and Matsuyama soul food, Mitsuhama-yaki, on a sizzling hot iron griddle. This establishment also offers Ehime Iyokan highballs, blood orange sours, and local sake from both Ehime and Hiroshima. Address F Rose Building 1F, Sanbancho 2-6-3 Google Map Check with Google Maps Access Parking Business Hours Tue / Thu: 18:00 - 3:30 (last orders at 2:30 for food and 3:00 for drinks) Fri / Sat: 18:00 - 4:00 (last orders at 3:00 for food and 3:30 for drinks) Admission Fee Tax Both Payment Methods Cash, credit card ( VISA/MasterCard/JCB), QR code payment (PayPay/Rakuten Pay/d-Barai/au Pay/LINE Pay/merpay/Alipay/WeChat Pay) Languages Google Translate / hand gestures Menu English / Korean Smoking Smoking Cover Charge Cover charge (incl. tax): ¥330 Average Spend per Person ¥3,000 - ¥5,000 Regular Holiday Sundays / Mondays (open on Sunday if Monday is a national holiday) Phone Number 089-931-1433 URL SNS

A Japanese obanzai restaurant with a cheerful atmosphere where customers are tended to by two hostesses with authentic Japanese home-cooked meals. Address 1F, Sanbancho 2-4-16 Google Map Check with Google Maps Access Parking Business Hours 17:30 - 23:00 Admission Fee Tax Includes tax Payment Methods Cash, credit card (VISA/MasterCard/JCB/AMEX/Diners/DISCOVER), e-money (Suica/PASMO/nanaco/QUICPay/WAON/Rakuten Edy/iD), QR code payment (PayPay/Rakuten Pay/aupay/d-Barai/auPay) Languages Google Translate / hand gestures Menu English Smoking Smoking Cover Charge Cover charge (incl. tax): ¥330 Average Spend per Person ¥4,000 Regular Holiday Sundays / national holidays Phone Number 089-946-9977 URL SNS

This long-established Matsuyama eatery boasts roughly 50 years of history and offers fish from Setouchi as well as local sake. It can accommodate between two and 26customers. We look forward to serving you. Address Adress Building 1F, Nibancho 1-2-1 Google Map Check with Google Maps Access Parking Business Hours 18:00 - 23:00 Admission Fee Tax Excludes tax Payment Methods Cash, credit card (VISA/MasterCard), e-money (ICOCA/iD/QUICPay), QR code payment (PayPay/Rakuten Pay/d-Barai/au Pay/merpay/WeChat Pay) Languages Google Translate / hand gestures Menu Japanese only Smoking Non-smoking Cover Charge Cover charge (excl. tax): ¥300 Average Spend per Person ¥5,000 - ¥7,000 Regular Holiday None (excluding December 31 and January 1) Phone Number 089-934-4931 URL https://isamizushihokusai.owst.jp SNS

Matsuyama’s cheap and cheerful “kame-soba” (yakisoba topped with dried baby sardines and bonito flake) has a texture that cannot be expressed in words, and has a nostalgic flavor that has been around for 75 years. Visitors to this restaurant can enjoy the dish in a retro ambiance. Address Nibancho 1-4-11 Google Map Check with Google Maps Access Parking Business Hours 17:00 - 22:00 (last orders 21:00) Admission Fee Tax Includes tax Payment Methods Cash Languages Google Translate Menu Japanese only Smoking Smoking Cover Charge Average Spend per Person ¥2,000 - ¥3,000 Regular Holiday Sundays / Mondays / national holidays Phone Number 089-921-0332 URL https://kamesoba.jp/ SNS

Come and dine with us, and find out about kushiage deep-fried skewers in the context of Japanese culture. Address Nitta Building 1F Nibancho 3-2-5 Google Map Check with Google Maps Access Parking Business Hours 17:00 - 23:30 Admission Fee Tax Includes tax Payment Methods Cash, credit card (VISA/MasterCard/JCB/AMEX/Diners/DISCOVER/UnionPay), e-money (transportation related IC, Rakuten EDY, nanako, WAON, iD, QUICPAY) QR code payment (PayPay/Rakuten Pay/d-Barai/au Pay/LINE Pay/merpay/Alipay/WeChat Pay/JKOPAY/UnionPay QR) Languages Google Translate / hand gestures Menu English Smoking Non-smoking Cover Charge Cover charge (incl. tax): ¥300 Average Spend per Person ¥3,000 - ¥5,000 Regular Holiday Mondays Phone Number 089-941-0005 URL SNS

A yakiniku restaurant specializing in pork offal, a rarity in Ehime! We offer a wide variety of fresh pork offal sourced right from Ehime Prefecture! Even if you’re not usually a fan of pork offal, you’ll find ours light and delicious! Be sure to try our original specialties as well‼ Address 1-7-6 Sanbancho, Matsuyama, Ehime Google Map Check with Google Maps Access Parking None Business Hours 17:30 OPEN - 23:00 L.O. (23:30 CLOSED) Admission Fee Tax Includes tax Payment Methods Cash, credit card (VISA/MasterCard/JCB), QR code payment (PayPay) Languages Google Translate / hand gestures Menu Korean Smoking Smoking allowed Cover Charge None Average Spend per Person ¥3,000 - ¥4,000 Regular Holiday Mondays Phone Number 089-934-2929 URL https://robento.jp/robento.html SNS

They take pride in their fresh seafood dishes made with local ingredients. From their signature “shio-tataki” seared yellowtail to their thick-cut sashimi, every dish is exceptionally satisfying. For those who aren’t fond of raw fish, they also offer options like salt-grilled and simmered fish. They also carry local sake that pairs perfectly with the food, so be sure to enjoy them together. Address 790-0004 2-5-1 Okaido, Matsuyama, Ehime Google Map Check with Google Maps Access 2-minute walk from Iyotetsu Okaido Station Parking None Business Hours Lunch service (11:30 - 14:00) Dinner service (17:30 - 23:00) Admission Fee None Tax Includes tax Payment Methods Cash, credit card (VISA/MasterCard/JCB/AMEX/Diners), QR code payment (PayPay) Languages Google Translate / hand gestures Menu English / Korean Smoking Smoking Cover Charge Average Spend per Person ¥5,500 Regular Holiday Mondays *Closed days may vary during New Year’s, Golden Week, etc. Phone Number 089-941-6378 URL https://www.instagram.com/meirinkan_matsuyama SNS

A Japanese restaurant offering local cuisine and dishes rich with seasonal flavor. They also offer a wide selection of local Ehime sake, alongside a broad range of dishes from delicate kaiseki cuisine to casual izakaya fare. The interior, filled with the warmth of natural wood, features counter and table seating along with fully private rooms. Perfect for a wide range of occasions, including visits from locals and tourists, entertaining for business, and ceremonial occasions. Address 3-2-1 Ichibancho, Matsuyama, Ehime ANA Crowne Plaza Hotel Matsuyama B1F Google Map Check with Google Maps Access About 150 m from Okaido Station Parking None Business Hours 11:00 - 15:00 L.O. 14:30 17:00 - 22:00 L.O. 21:30 Admission Fee None Tax Includes tax Payment Methods Cards allowed (VISA, Master, JCB, AMEX, Diners, UnionPay) e-money allowed (Transportation IC cards (Suica, etc.), iD) QR code payment allowed (PayPay) Languages Google Translate / hand gestures Menu Chinese / English / Korean Smoking Non-smoking Cover Charge None Average Spend per Person Lunch ¥2,000 - ¥2,999 Dinner ¥5,000 - ¥5,999 Regular Holiday None Phone Number 089-947-4600 URL https://www.kadoya-taimeshi.com/kadoyamanage/shoplist/kadoyaokaido/ SNS

Fresh live fish straight from the tank...enjoy it as sashimi, simmered fish, or however you like! Plenty of other menu options, too, including local vegetables and meat dishes. Courses with all-you-can-drink start from ¥6,000. There are also sister branches in Minatomachi and Dogo. Address 2-5-4 Sanbancho, Matsuyama Google Map Check with Google Maps Access Parking Business Hours 16:00 - 22:00 Admission Fee Tax Includes tax Payment Methods Cash, credit card (VISA/MasterCard/JCB/AMEX/Diners), QR code payment (PayPay/d-Barai/machipay) Languages None Menu English Smoking Non-smoking Cover Charge None Average Spend per Person ¥5,000 Regular Holiday New Year’s holidays Phone Number 089-932-8118 URL https://sukekaku.co.jp/ SNS

Delicious Ehime sashimi and meat. Carefully selected local sake from Ehime. Be sure to drop by and enjoy them. Foreign language menus also available. Address 2-3-10 Kachimachi, Matsuyama Google Map Check with Google Maps Access Parking Business Hours 17:30 - 23:00 Admission Fee Tax Includes tax Payment Methods Cash, credit card (VISA/MasterCard/JCB), e-money (Suica/PASMO/ICOCA), QR code payment (PayPay/Rakuten Pay/d-Barai/au Pay/LINE Pay/merpay/Alipay/WeChat Pay) Languages Google Translate / Papago Menu Chinese / English / Korean Smoking Smoking Cover Charge Cover charge (incl. tax): ¥330 Average Spend per Person ¥3,000 - ¥4,000 Regular Holiday Mondays Phone Number 089-915-8787 URL https://www.hotpepper.jp/strJ000796459/ SNS

A small 8-seat counter spot where you can enjoy Ehime’s sea bream dishes alongside a quintessential Japanese izakaya menu. Chat with the friendly owner and regulars, and you may or may not just pick up some local recommendations. Solo diners and travelers from Japan and abroad are all welcome. Come raise a glass at the counter with us tonight! Address 790-0002 1-4-16 Nibancho, Matsuyama, Ehime Google Map Check with Google Maps Access 7-minute walk from Katsuyamacho Station Parking Please use nearby parking Business Hours 18:00 - 24:00 Admission Fee Tax Payment Methods Cash, credit card Languages Communication via translation devices / hand gestures Menu Smoking Smoking allowed Cover Charge ¥400 Average Spend per Person ¥3,000 Regular Holiday Sundays Phone Number 050-1794-3344 URL SNS

In business for 35 years in the heart of Matsuyama, this bar also offers recommendations for local sightseeing spots and other great establishments. We hope you enjoy your visit to Matsuyama and Ehime Prefecture. Address 2F, Sanbancho 2-4-16 Google Map Check with Google Maps Access Parking Business Hours 20:00 - 0:00 Admission Fee Tax Includes tax Payment Methods Cash, credit card (VISA/MasterCard/JCB/AMEX/Diners/DISCOVER), e-money (Suica/PASMO/nanaco/QUICPay/WAON/Rakuten Edy/iD), QR code payment (PayPay/Rakuten Pay/aupay/d-Barai/auPay) Languages Google Translate / hand gestures Menu English Smoking Smoking Cover Charge Charge (incl. tax): ¥330 Average Spend per Person ¥3,000 Regular Holiday Sundays / national holidays Phone Number 090-7578-8617 URL SNS

Established in 2005, the owner of this bar knows Matsuyama’s nightlife like the back of his hand. He crafts original cocktails with ingredients from Ehime Prefecture, and among these, he highly recommends his Barley Miso Gin and Tonic, which uses sweet barley miso made from Ehime-grown naked barley. Among all types of miso, barley miso is a rarity with an extremely limited production volume. Its combination of sweetness and subtle saltiness with smoky gin produces a flavor unique to Ehime. Be sure to drop by and try one. Address Yoshida Building 4F South Room, Nibancho 2-7-15 Google Map Check with Google Maps Access Parking Business Hours 19:00 - 1:00 (last orders 0:30) Admission Fee Tax Both Payment Methods Cash, credit card (VISA/MasterCard/JCB), e-money (Suica/PASMO/ICOCA), QR code payment (PayPay/Rakuten Pay/d-Barai/au Pay/LINE Pay/merpay/Alipay/WeChat Pay) Languages Communication via translation devices / hand gestures Menu English Smoking Non-smoking (smoking area outside) Cover Charge Charge(tax incl.): ¥990 Average Spend per Person ¥4,000 - ¥5,000 Regular Holiday Sundays (or Mondays when Monday is a national holiday) Phone Number 089-933-2129 URL https://bar-conalma.com/ SNS

This bar offers Japanese whisky highballs served without ice, expertly poured draft beer, and seasonal fruit cocktails made with ingredients from Ehime Prefecture. It has plenty of booth seating, so feel free to drop by whenever you are in the mood to enjoy a drink. Address Tsuruya Building 2F, Okaido 2-4-4 Google Map Check with Google Maps Access Parking Business Hours 19:00 - 0:00 (last orders 23:30) Admission Fee Tax Excludes tax Payment Methods Cash, credit card (VISA/MasterCard/JCB) Languages Google Translate / Papago Menu Japanese only Smoking Non-smoking Cover Charge Charge(excl. tax): ¥500 Average Spend per Person ¥4,000 - ¥5,000 Regular Holiday Irregular Phone Number URL SNS

Welcome to the other side of the access code. We are on the 9th floor, and we offer seats with a superb view of the scenery outside. If you come early enough, you might also be able to see Matsuyama Castle. Address Kotojin Building Hoshikan 9F, 1-5-3 Nibancho Google Map Check with Google Maps Access Parking Business Hours 21:00 - (last orders 3:30) Admission Fee Tax Includes tax Payment Methods Cash, credit card (VISA/MasterCard/JCB), e-money (Suica/PASMO/ICOCA), QR code payment (PayPay/Rakuten Pay/d-Barai/au Pay/LINE Pay/merpay/Alipay/WeChat Pay) Languages Google Translate / hand gestures Menu English Smoking Cover Charge Charge (incl. tax): 1 drink only ¥1,000, 2 drinks or more ¥600 Average Spend per Person ¥3,000 Regular Holiday Sundays Phone Number URL SNS

Hi, I’m Murat, the owner and chef. Here you can enjoy Turkish food - one of the three great global cuisines - in the heart of Matsuyama. Be sure to try our most popular dish; our kebabs. Feel free to ask about the chef’s recommended course with unlimited drinks, Turkish coffee fortune telling (highly popular with ladies), and our other offerings. Address 3F, 2-1-3 Okaido Google Map Check with Google Maps Access Parking Business Hours 18:00 - 23:30 Admission Fee Tax Includes tax Payment Methods Cash Languages Interpreter on hand Menu English / Guidance from staff Smoking Separate smoking/non-smoking areas Cover Charge None Average Spend per Person ¥4,000 Regular Holiday Sundays Phone Number 050-5487-6741 080-3927-8982 URL https://istanbul.owst.jp/ SNS

A teppanyaki steakhouse devoted to wagyu. Founded 20 years ago, it started out as a restaurant known for its soups and salads. Today, guests can enjoy a full range of dishes crafted by a French-trained chef, including teppanyaki steak. This accomplished restaurant received the Ehime Governor’s Award at a prefectural store development contest. Using ingredients sourced mainly from Ehime Prefecture, it’s famous as a teppanyaki steak restaurant where even the vegetables are delicious, drawing many visitors from both within and outside the prefecture. Alongside wagyu steak, the menu features teppanyaki seafood such as live abalone and lobster, along with seafood paella and clam chowder made with white clams. These unique flavors have won a loyal following. The restaurant also boasts an extensive wine selection, letting guests enjoy wines that pair perfectly with their wagyu steaks. Address 2-3-16 Kachimachi, Matsuyama Google Map Check with Google Maps Access Parking Available Business Hours 17:30 - 24:00 Admission Fee Tax Includes tax Payment Methods Cash, credit card (VISA/MasterCard/JCB), e-money (Suica/PASMO/ICOCA), QR code payment (PayPay/Rakuten Pay/d-Barai/au Pay/LINE Pay/merpay) Languages Google Translate / hand gestures / interpreter on hand Menu Chinese / English / Korean Smoking Non-smoking (Smoking allowed outside) Cover Charge None Average Spend per Person ¥5,000 Regular Holiday Tuesdays Phone Number 089-915-6110 URL https://www.charlies-vegetable.com/ SNS

A Japanese bistro where you can enjoy dishes and drinks that make the most of seasonal ingredients. Address 2-8-4 Sanbancho, Matsuyama, Ehime Google Map Check with Google Maps Access Across from Don Quijote Okaido Parking Business Hours 17:30 - 23:30 (L.O. 23:00) Admission Fee Tax Payment Methods Cash, VISA, Mastercard, AMEX, DINERS, JCB, UnionPay Languages Menu Smoking Non-smoking Cover Charge Average Spend per Person ¥5,000 Regular Holiday Sundays Phone Number 089-907-2552 URL https://www.kadoya-taimeshi.com/kadoyamanage/shoplist/okue/ SNS

Niku BAL & Wine il cielo located along Ropeway Street. The restaurant offers a wide range of meat dishes and appetizers to pair with the over 60 varieties of wine they stock. Using ingredients from Ehime Prefecture and vegetables from their own garden, the chef carefully prepares meat dishes and authentic Italian cuisine that you can enjoy casually alongside a wide selection of wines. The calm, wood-toned interior is great not just for lunch and everyday dining, but also for dates, anniversaries, women’s gatherings, year-end parties, and other gatherings. About a two-minute walk from Okaido Station, located on the second floor of “Kirinomori.” Reservations for exclusive use available for up to 26 guests upon request. Address 790-0004 3-3-1 Okaido, Matsuyama, Ehime Watanabe Building 2F Google Map Check with Google Maps Access 1-minute walk from Okaido Station Parking Please use nearby parking Business Hours Lunch 11:00 - 15:00 (L.O. 14:30) Dinner 17:30 - 22:00 (L.O. 21:00) Admission Fee Tax Payment Methods Cash, credit card, PayPay, transportation IC Languages Communication via translation devices / hand gestures Menu Smoking Non-smoking Cover Charge ¥400 Average Spend per Person ¥6,500 Regular Holiday Sundays Phone Number 089-907-7624 URL SNS